Category Archives: Digital Marketing

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Top 10 Ways to Improve Your Social Media Marketing

September 12, 2020Posted by: Michael TishmanCategory: all but daily shield • Digital MarketingNo Comments0 Likes
Top 10 Ways to Improve Your Social Media Marketing

There are millions of people on a variety of social media platforms every day. As a business owner or marketing department manager, this should be on your radar. Here are 10 suggestions for starting or improving your social media marketing efforts (and gaining access to millions of new prospects $$). Reproduced in part by our friends at BB&T.

 

1. Use the right social media platforms for your business

Find out which social media platforms your customers prefer, and strengthen your presence there. As you know, each platform is different, so you’ll want to craft your message to span across multiple platforms if possible. Take for example if your target audience is a younger crowd, you wouldn’t focus on Facebook, as they are more prone to hang out on Instagram. While it’s useful to have a presence on all platforms, spend the most time and energy on the ones that best reach your target audience. And if your time or resources are limited, focus only on one or two that will make the biggest impact to your bottom line.

2. Follow a strategy and a plan

Don’t just throw stuff out there and say you have a social media presence. Take the time to create a meaningful social media plan for your business, including which platforms you’ll use and how often you’ll post. Be sure to establish measurable goals for the year—what is it you want to accomplish? Maybe you want to boost website visits or increase sales. Whatever you decide, create a calendar to schedule your strategy, and do your best to follow it.

3. Don't forget who you are

Develop a specific voice on social media that reflects your company’s brand, interests and values. Make sure you’re reaching the right people and speaking their language. Your customers should identify with your message.

4. Be consistent

Post regularly—but don’t overdo it! If your social media strategy includes posting at certain time periods or intervals, you should be able to create maximum impact without turning people off. Consider using a social media scheduling tool to post when you’re busy, or think about outsourcing this part of your business so you can ensure consistency.

5. Quality over quantity

Your followers would rather read high quality content than have their social media feed overflowing with meaningless posts. Give your customers informative, engaging content that serves their needs. If your content is intriguing, your followers will want to visit your website to learn more about your products and your company.

6. Follow your competitors

You may want to follow your competitors’ social media platforms to see what they’re posting. This could also give you ideas about of the type of content your customers may be interested in.

7. Make access a priority

Include links to your company website on all your social media platforms and posts. You want customers (and potential customers) to head to your website via your social media posts, so make it easy for them.

8. Create visual excitement

Use eye-catching photos and short video clips to encourage consumers to stop and explore your site. You could attach a how-to video about something relevant to your business or take a few pictures of an event at your office—or even a new employee. Whatever it is, the more flair you can add, the better.

9. Respond to comments

When customers or followers ask questions or make comments on any of your social media platforms, you need to reply—and quickly. Think of social media as a conversation. Keeping the back-and-forth exchange alive makes your company seem active and connected. This also means you need someone (either you or an employee) to regularly monitor your social media platforms for interaction.

10. Measure your results

As with any type of marketing, your social media strategy is only as good as its results. So you need to measure the impact that social media makes on your business. Use analytics to measure audience response, including when the optimal times are to post and what posts received the most action (whether clicks, likes or shares). Then use this information to create your strategies for the future. Use your strategy to engage customers Utilizing social media to spread awareness of your company, your products and your vision is a powerful and inexpensive marketing avenue. But a strategic plan will help you use your business’s resources efficiently while engaging your consumers online.

 

As a trusted technology partner to small businesses across South Florida, we are happy to say that we’re here to help with all your social media & digital marketing needs. When you’re ready, call, click or text us and we’ll started. (800) 639-1046 / (954) 616-8023 / contact@8thdomaintechnology.com

SEO Tip – NoFollow Tag

June 23, 2020Posted by: Michael TishmanCategory: all but daily shield • Digital MarketingNo Comments0 Likes
SEO Tip – NoFollow Tag

One would think that having links on your website would be a good thing; like to your clients, partners, vendors, friends and whatnot. And, even having them link back to you on their websites as well. This should help with SEO, right?

Unfortunately the answer is no. Not always. It could actually make things worse. Fortunately, there is an HTML programming tool – the “nofollow” tag – which can be coded to tell the Google and Bing SEO robots and spiders to not continue following the path of a hyperlink.

Why do this? The long answer, which we won’t delve to deep into, relates to a domain’s authority rating. Here’s a more English friendly explanation:

If the website you are linking out to has a not-so-great reputation (as defined by Google & Bing), you will actually reduce YOUR domain’s authority rating and lower your rankings. Your reputation is based in part on the company you keep. Sounds familiar huh.

What to do? If all this is sounding Greek and you’d like help increasing your search engine rankings, call us at (800) 639-1046 / (954) 616-8023 we’d love to help out. Otherwise, jump right on in yourself and start fine tuning your website pages. First – assess the domain authority ratings of all the websites you are linking out to, and for those sites with low ratings, add the “nofollow” tag to their hyperlinks. That’s it!

In summary, it’s tough enough to increase your search visibility, the last thing you want is to go backwards.

Relationships

June 23, 2020Posted by: Michael TishmanCategory: all but daily shield • Digital Marketing • PhilosophyNo Comments0 Likes
Relationships

No boyfriend or girlfriend stuff here, sorry. I’m talking relationship with your computer. Really. Stay with me for a moment…

Are you ‘friends’, ‘casual acquaintances’ or ‘enemies’. This relationship will very much have an effect on your daily productivity (and your health and well being).

For me, I love my computer. I’m nice to it and it returns the favor by not breaking down and it creates wonderful projects that allow me to make a living helping others with their technology needs. It’s a great two-way win-win relationship and it’s pretty much stress-free.

Now how ’bout you? Do you find yourself swearing at the computer, or worse yet pounding on the keyboard because it’s not responding as fast as you’d like it to? How much time are you putting into the relationship? Do you expect the world from your computer but don’t do any training to learn how to use it or the software on it better? That’s kinda one-way thinking isn’t it? Do you have unrealistic expectations about how fast it should respond to your actions, even though you may have purchased it over 5 years ago and filled to the brim with junk? Yikes, I can just imagine the frustration. We see it every day. And all technology aside, this adversarial relationship is unnecessarily stressful and not healthy.

But it doesn’t have to be that way. It’s a mindset really, and it has nothing to do with technology and everything to do with the way you treat and act towards others. Computers included.

Arm-chair technology counseling available FREE 24/7/365 by contacting us online or via phone at (800) 639-1046 | (954) 616-8023.

Power of Emotions

June 23, 2020Posted by: Michael TishmanCategory: all but daily shield • Digital Marketing • PhilosophyNo Comments0 Likes
Power of Emotions

Here’s a thought to ponder… Take a guess at how most people make up their minds when presented with a challenging question?  Most folks believe they use their brains to contemplate and consider potential outcomes, pros and cons, ramifications of not doing something, and the like.  However, since we are spiritual beings (if I may even talk about this aspect of humanity), we more often than not make our decisions using our hearts and not our brains. Yep. Emotions seem to magically trump logic, and for a very valid reason.  Ultimately, we are making a connection (or possibly not connecting) with that ”thing” being considered. This even includes the decision to buy a product or service being offered by another.

Hopefully by now you can see where this conversation is going.  We are talking about Marketing.  And, if we can all agree – even just a little – that our hearts have this special power over our brains, then it is probably in our best interest to leverage (but not take advantage of) this connection. Right?

So how do we do this? It’s easy actually. And no trickery is needed. All one has to do is take into consideration the potential buyer’s wants and needs when trying to package and promote your product or service.  Make a connection!  Show me you understand what’s it’s like to walk a day in my shoes and how your product or service can help make my day and my life easier. Don’t give me a list of the 10 thousand things it can do. Tell me how it is going to help me. That’s it!

This is also not a new marketing method by any means, but it is one that requires more work be done on the seller’s part to learn more about the needs of their buyers before starting any new marketing campaign. A much overlooked method if you ask us.  If you do this one thing you will not just increase your sales you will be providing a loftier service to help out another human being.

Need some help with your next digital marketing campaign? We’re here to serve however we can, from strategizing new ideas to tactically bring those ideas to life. Call us, we’d LOVE to help.  (800) 639-1046 / (954) 616-8023