There are millions of people on a variety of social media platforms every day. As a business owner or marketing department manager, this should be on your radar. Here are 10 suggestions for starting or improving your social media marketing efforts (and gaining access to millions of new prospects $$). Reproduced in part by our friends at BB&T.
1. Use the right social media platforms for your business
2. Follow a strategy and a plan
3. Don't forget who you are
One would think that having links on your website would be a good thing; like to your clients, partners, vendors, friends and whatnot. And, even having them link back to you on their websites as well. This should help with SEO, right?
Unfortunately the answer is no. Not always. It could actually make things worse. Fortunately, there is an HTML programming tool – the “nofollow” tag – which can be coded to tell the Google and Bing SEO robots and spiders to not continue following the path of a hyperlink.
Why do this? The long answer, which we won’t delve to deep into, relates to a domain’s authority rating. Here’s a more English friendly explanation:
If the website you are linking out to has a not-so-great reputation (as defined by Google & Bing), you will actually reduce YOUR domain’s authority rating and lower your rankings. Your reputation is based in part on the company you keep. Sounds familiar huh.
What to do? If all this is sounding Greek and you’d like help increasing your search engine rankings, call us at (800) 639-1046 / (954) 616-8023 we’d love to help out. Otherwise, jump right on in yourself and start fine tuning your website pages. First – assess the domain authority ratings of all the websites you are linking out to, and for those sites with low ratings, add the “nofollow” tag to their hyperlinks. That’s it!
In summary, it’s tough enough to increase your search visibility, the last thing you want is to go backwards.
No boyfriend or girlfriend stuff here, sorry. I’m talking relationship with your computer. Really. Stay with me for a moment…
Are you ‘friends’, ‘casual acquaintances’ or ‘enemies’. This relationship will very much have an effect on your daily productivity (and your health and well being).
For me, I love my computer. I’m nice to it and it returns the favor by not breaking down and it creates wonderful projects that allow me to make a living helping others with their technology needs. It’s a great two-way win-win relationship and it’s pretty much stress-free.
Now how ’bout you? Do you find yourself swearing at the computer, or worse yet pounding on the keyboard because it’s not responding as fast as you’d like it to? How much time are you putting into the relationship? Do you expect the world from your computer but don’t do any training to learn how to use it or the software on it better? That’s kinda one-way thinking isn’t it? Do you have unrealistic expectations about how fast it should respond to your actions, even though you may have purchased it over 5 years ago and filled to the brim with junk? Yikes, I can just imagine the frustration. We see it every day. And all technology aside, this adversarial relationship is unnecessarily stressful and not healthy.
But it doesn’t have to be that way. It’s a mindset really, and it has nothing to do with technology and everything to do with the way you treat and act towards others. Computers included.
Arm-chair technology counseling available FREE 24/7/365 by contacting us online or via phone at (800) 639-1046 | (954) 616-8023.
Here’s a thought to ponder… Take a guess at how most people make up their minds when presented with a challenging question? Most folks believe they use their brains to contemplate and consider potential outcomes, pros and cons, ramifications of not doing something, and the like. However, since we are spiritual beings (if I may even talk about this aspect of humanity), we more often than not make our decisions using our hearts and not our brains. Yep. Emotions seem to magically trump logic, and for a very valid reason. Ultimately, we are making a connection (or possibly not connecting) with that ”thing” being considered. This even includes the decision to buy a product or service being offered by another.
Hopefully by now you can see where this conversation is going. We are talking about Marketing. And, if we can all agree – even just a little – that our hearts have this special power over our brains, then it is probably in our best interest to leverage (but not take advantage of) this connection. Right?
So how do we do this? It’s easy actually. And no trickery is needed. All one has to do is take into consideration the potential buyer’s wants and needs when trying to package and promote your product or service. Make a connection! Show me you understand what’s it’s like to walk a day in my shoes and how your product or service can help make my day and my life easier. Don’t give me a list of the 10 thousand things it can do. Tell me how it is going to help me. That’s it!
This is also not a new marketing method by any means, but it is one that requires more work be done on the seller’s part to learn more about the needs of their buyers before starting any new marketing campaign. A much overlooked method if you ask us. If you do this one thing you will not just increase your sales you will be providing a loftier service to help out another human being.
Need some help with your next digital marketing campaign? We’re here to serve however we can, from strategizing new ideas to tactically bring those ideas to life. Call us, we’d LOVE to help. (800) 639-1046 / (954) 616-8023