Let’s start off with a definition, “What is Digital Marketing?”
Digital Marketing is a service similar to to traditional marketing but differs in that it focuses on 3 things:
- Extending your Company’s Brand Awareness across the Internet so the general public (a.k.a. “your prospects”) can learn more about you and your business,
- Getting additional exposure for your products and services across the Internet so the general public can learn more (“and shop for”) your products and services), and
- Providing a 24 hour a day, 7 day a week, open online storefront to sell your goodies 🙂
Next – Digital Marketing campaigns (should) always begin with a sound and well-thought-out plan.
Next – Your Digital Marketing Partner (should) utilizes proven strategies and tactics to accomplish the goals set out in the master plan.
Lastly – Your Digital Marketing Partner (should) keeps in communication with all parties as sales results begin to come in and adjusts tactics as necessary. It’s all about metrics. You can’t manage what you cannot measure.
Now let’s look at how this all gets accomplished and all the components which make up Digital Marketing:
Want to see how your business is being listed online? The results may surprise you.
Just how do we do it? By leading the way through innovation and not following trends. Call us at (800) 639-1046. We’d love to share with you (most) all of our secrets… If you’re interested, we’re also offering FREE detailed search engine optimization reports for your website.
p.s. And don’t forget about ADA Compliance for your existing or new Digital Marketing campaigns. It’s the law and it gives exposure to your products and services to 20% of the general pubic who is considered ‘disabled’ in one way shape or form.