Category Archives: Philosophy

Management, Ethics and the Human Spirit

Management, Ethics and the Human Spirit

Management, Ethics & the Human Spirit

Have you ever noticed how different people are? Now I’m not talking about race, religions, political views, hair styles, languages spoken, abilities, disabilities, and whatnot. I’m talking about DEEP DOWN. We are each very unique in our own special way. We are characters aren’t we? So how do we all get along, work with each other and actually get stuff done? The answer I believe lies in the one thing we all have in common. We are all Free Spirits! Frolicking about the planet. Some (myself included) think this is actually the “reason for our existence”. Our authentic selves, our free spirits, engaged in recreational display for entertainment. To have fun. As such we don’t like being told what to do, how to do it or when to do it. Right? So if this is true the question arises again, “How do we get anything done?”

Let’s look at the most common strategy – Managing other people to get stuff done. Hummm, for those who honestly think they can manage people (or the human spirit) – in my humble opinion – you’re either fooling yourself or you are actively practicing the all-too-often management style of fear and intimidation (e.g., “Do what I say or you’re fired!”). Really motivational right? And although this management style does work, it is only temporary, it gets suboptimal results, it’s demoralizing, and it creates a toxic environment for all involved.

So what’s the alternative? Let’s look at Ethics and the Human Spirit. Starting with you. Are you tasked with leading a department or a team? What excites you? Is it the feeling of accomplishment? The intrinsic value of helping someone else? How about the possibility of getting paid a reasonable rate for your efforts? Maybe it takes the form of a raise, maybe a day off, or simply some appreciation? If you are thinking any of these things, one might speculate that the same thoughts are going thru the minds of everyone else around you?

Assuming this to be true, could you now rally the troops to accomplish a common goal? With clear and realistic goals and expectations that benefit EVERYONE in the process (the client, the company & yourself)? And now hang-on a minute, before barking instructions to your team, ask yourself, “Why are they going to do what you want them to do?” Is it simply because you told them to do it (or get fired), or are they going to get onboard because they want to help? Because they believe in what you are trying to get accomplished? This is what leaders and effective managers do. They facilitate collaboration and generate positive energy in the room. What’s the “feeling & atmosphere” in your workspace? Is it positive or negative energy?

Elevate your game, relationships, and project results by recognizing your authentic self and who your team players (really) are. Then go have fun!



No boyfriend or girlfriend stuff here, sorry. I’m talking relationship with your computer. Really. Stay with me for a moment…

Are you ‘friends’, ‘casual acquaintances’ or ‘enemies’. This relationship will very much have an effect on your daily productivity (and your health and well being).

For me, I love my computer. I’m nice to it and it returns the favor by not breaking down and it creates wonderful projects that allow me to make a living helping others with their technology needs. It’s a great two-way win-win relationship and it’s pretty much stress-free.

Now how ’bout you? Do you find yourself swearing at the computer, or worse yet pounding on the keyboard because it’s not responding as fast as you’d like it to? How much time are you putting into the relationship? Do you expect the world from your computer but don’t do any training to learn how to use it or the software on it better? That’s kinda one-way thinking isn’t it? Do you have unrealistic expectations about how fast it should respond to your actions, even though you may have purchased it over 5 years ago and filled to the brim with junk? Yikes, I can just imagine the frustration. We see it every day. And all technology aside, this adversarial relationship is unnecessarily stressful and not healthy.

But it doesn’t have to be that way. It’s a mindset really, and it has nothing to do with technology and everything to do with the way you treat and act towards others. Computers included.

Arm-chair technology counseling available FREE 24/7/365 by contacting us online or via phone at (800) 639-1046 | (954) 616-8023.

Who Likes Change?

Who Likes Change?

Can I see of show of hands of everyone who likes “change”? I’m referring here to changes in your daily routines at home or at the office. Hummm, I’m not seeing a single hand raised. I think it safe to say the majority of people don’t like change.

Now consider this – have you ever wished things were different, like;  your hairstyle, your relationships, your clothes, car, house, salary/job, sales numbers at the end of the month, etc… Why aren’t things changing, why aren’t they improving?

The answer may reside in the reality of our resistance to change. “If you change no-thing … Nothing will change!”

Now you maybe thinking what in the heck does this resistance to change have to do with Sales & Marketing or Technology? A lot actually – especially if you’re the business owner or if you’re responsible for the success of a department or team. Your resistance to change is directly impacting your growth. Almost guaranteeing stagnation.

Take for example these four typical scenarios…

  1. If you wanted to improve operational efficiencies with managing inventory, it may be time to change from using your “familiar” Excel spreadsheet or QuickBooks accounting software to using an actual supply chain management software package.
  2. If you want to better manage your sales process, it may be time to change from using that “familiar” Outlook email program and start using a real relational Contact Management System.
  3. If you want to better mange your time, should you find yourself doing tedious, repetitive data entry (of any kind), it may be time to change from using your “familiar” Excel spreadsheets and “get with the program”, literally, and have a custom web-browser based app or a mobile app designed for you to make life easier.
  4. Or, if you find yourself frustrated with that friend or relative who has offered to help you with your website, social media or digital marketing endeavors, but seems to only work around their own schedule, it may be time for a change and hire someone who actually has your best (business) interests in mind.

Change doesn’t have to hurt and it doesn’t have to break the piggy bank either, but it does need to occur if you want to make a positive change.

As a trusted (Sales & Marketing) technology partner to small businesses across South Florida, I’m happy to say we’re here to help with the transition from old to new. It’s time. Give us a call, click or text us and let’s get started today. (800) 639-1046, (954) 616-8023,,, @8thDomainTechnology, #8thdomainTechnology

Power of Emotions

Power of Emotions

Here’s a thought to ponder… Take a guess at how most people make up their minds when presented with a challenging question?  Most folks believe they use their brains to contemplate and consider potential outcomes, pros and cons, ramifications of not doing something, and the like.  However, since we are spiritual beings (if I may even talk about this aspect of humanity), we more often than not make our decisions using our hearts and not our brains. Yep. Emotions seem to magically trump logic, and for a very valid reason.  Ultimately, we are making a connection (or possibly not connecting) with that ”thing” being considered. This even includes the decision to buy a product or service being offered by another.

Hopefully by now you can see where this conversation is going.  We are talking about Marketing.  And, if we can all agree – even just a little – that our hearts have this special power over our brains, then it is probably in our best interest to leverage (but not take advantage of) this connection. Right?

So how do we do this? It’s easy actually. And no trickery is needed. All one has to do is take into consideration the potential buyer’s wants and needs when trying to package and promote your product or service.  Make a connection!  Show me you understand what’s it’s like to walk a day in my shoes and how your product or service can help make my day and my life easier. Don’t give me a list of the 10 thousand things it can do. Tell me how it is going to help me. That’s it!

This is also not a new marketing method by any means, but it is one that requires more work be done on the seller’s part to learn more about the needs of their buyers before starting any new marketing campaign. A much overlooked method if you ask us.  If you do this one thing you will not just increase your sales you will be providing a loftier service to help out another human being.

Need some help with your next digital marketing campaign? We’re here to serve however we can, from strategizing new ideas to tactically bring those ideas to life. Call us, we’d LOVE to help.  (800) 639-1046 / (954) 616-8023