There are millions of people on a variety of social media platforms every day. As a business owner or marketing department manager, this should be on your radar. Here are 10 suggestions for starting or improving your social media marketing efforts (and gaining access to millions of new prospects $$). Reproduced in part by our friends at BB&T.
1. Use the right social media platforms for your business
Find out which social media platforms your customers prefer, and strengthen your presence there. As you know, each platform is different, so you’ll want to craft your message to span across multiple platforms if possible. Take for example if your target audience is a younger crowd, you wouldn’t focus on Facebook, as they are more prone to hang out on Instagram. While it’s useful to have a presence on all platforms, spend the most time and energy on the ones that best reach your target audience. And if your time or resources are limited, focus only on one or two that will make the biggest impact to your bottom line.
2. Follow a strategy and a plan
Don’t just throw stuff out there and say you have a social media presence. Take the time to create a meaningful social media plan for your business, including which platforms you’ll use and how often you’ll post. Be sure to establish measurable goals for the year—what is it you want to accomplish? Maybe you want to boost website visits or increase sales. Whatever you decide, create a calendar to schedule your strategy, and do your best to follow it.
3. Don't forget who you are
Develop a specific voice on social media that reflects your company’s brand, interests and values. Make sure you’re reaching the right people and speaking their language. Your customers should identify with your message.