One would think that having links on your
website would be a good thing; like to your clients,
partners, vendors, friends and whatnot. And, even
having them link back to you on their websites as
well. This should help with SEO, right?
Unfortunately the answer is no. Not always. It
could actually make things worse. Fortunately, there
is an HTML programming tool - the "nofollow" tag -
which can be coded to tell the Google and Bing SEO
robots and spiders to not continue following the path
of a hyperlink.
Why do this? The
long answer, which we won't delve to deep into,
relates to a domain's authority rating. Here's a more
English friendly explanation:
If
the website you are linking out to has a not-so-great
reputation (as defined by Google & Bing), you will
actually reduce YOUR domain's authority rating and
lower your rankings. Your reputation is based in part
on the company you keep. Sounds familiar huh.
What to do? If all this is sounding Greek and
you'd like help increasing your search engine
rankings, call us at (800) 639-1046 / (954) 616-8023
we'd love to help out. Otherwise, jump right on in
yourself and start fine tuning your website pages.
First - assess the domain authority ratings of all the
websites you are linking out to, and for those sites
with low ratings, add the "nofollow" tag to their
hyperlinks. That's it!
In summary,
it's tough enough to increase your search visibility,
the last thing you want is to go backwards.
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About the Author:
Michael Tishman is an experienced technology professional, philosopher and Tao master wannabe. His business accumen and passion for ethics and the betterment of all, puts Michael on your side.